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marketing principle

  • 1 mercado de venta

    Diccionario geografía española-Inglés > mercado de venta

  • 2 comercial

    adj.
    1 commercial.
    relaciones comerciales trade relations
    2 store.
    f. & m.
    sales rep (vendedor, representante).
    m.
    commercial, ad, advertisement, advert.
    * * *
    1 (del comercio) commercial
    2 (de tiendas) shopping
    1 (vendedor) seller; (hombre) salesman; (mujer) saleswoman
    \
    banco comercial commercial bank
    tratado comercial commercial treaty
    * * *
    adj.
    * * *
    1. ADJ
    1) (=de tiendas) [área, recinto] shopping antes de s
    2) (=financiero) [carta, operación] business antes de s ; [balanza, déficit, guerra, embargo] trade antes de s ; [intercambio, estrategia] commercial

    el interés comercial de la empresa — the commercial o trading interests of the company

    su novela alcanzó un gran éxito comercial — his novel was very successful commercially, his novel achieved great commercial success

    agente 1., local 2., 1)
    3) [aviación, avión, piloto] civil
    4) [cine, teatro, literatura] commercial
    2.
    SMF (=vendedor) salesperson
    * * *
    I
    a) <zona/operación/carta> business (before n)

    nuestra división comercial — our sales o marketing department; galería, centro

    b) <película/arte> commercial
    II
    1) (AmL) commercial, advert (BrE)
    2) (CS) (Educ) business school
    III
    femenino o masculino ( tienda)
    * * *
    = commercial, commercially available, entrepreneurial, fee-based, marketing, priceable, for-profit, consumer-like, business-like, business-related, market-orientated [market orientated], profit-making, profit-related, readily available, trade-oriented, profit-orientated, marketable, business, off-the-shelf, commercially operated, market-oriented [market oriented], profit-oriented, out of the box, profit-generating.
    Ex. It is these features which have led co-operative members to select these systems rather than those of the commercial software vendor.
    Ex. Computerized information-retrieval systems are also very prominent in commercially available online search systems and applications.
    Ex. It was noteworthy that nearly all SLIS were maintaining their IT materials as much, if not more, from earnings from entrepreneurial activity than out of institutional allocation.
    Ex. The imposition of fee-based services may radically curtail the breadth of resources available to library users where historically information has been offered freely.
    Ex. Business International Inc. is another US service covering economic and marketing activities in over seventy countries.
    Ex. Neither are the latter group, in the course of their professional activities, likely to feel that the treatment of information as a priceable commodity compromises a principle fundamental to their professional ethic.
    Ex. The friction in this industry between private, for-profit services and not-for-profit learned societies or government bodies is deep-seated.
    Ex. I tried to say at the very outset of my remarks that there probably has not been sufficient consumer-like and assertive leverage exerted upon our chief suppliers.
    Ex. It was generally felt that US libraries are organised on more business-like lines than those in the Netherlands.
    Ex. Twinning of libraries in different countries can bring benefits in terms of joint projects, student exchanges, and other buisness-related affairs.
    Ex. In the middle range of authorship there is, then, quite a wide band of writing stretching from the scholarly to the market-orientated = En el nivel medio de autoría existe, pues, a una gran gama de producciones escritas que van desde lo científico a lo comercial.
    Ex. Many types of budgets are not really applicable to libraries, since libraries are not primarily profit-making institutions.
    Ex. However these distinctions are not always clear cut, the public sector may pursue profit-related goals and the private sector may adopt other goals besides profit (improving work environments, quality of life).
    Ex. Librarians generally adopt the common strategy of simply using readily available sources of information.
    Ex. Trade-oriented scholarly presses also predict more titles, smaller press runs and higher prices.
    Ex. Information producers and sellers are profit-orientated.
    Ex. Central to this is the belief that information is a marketable commodity.
    Ex. A major concern of the journal will be the business, economic, legal, societal and technological relationships between information technology and information resource management.
    Ex. A standard off-the-shelf version costs 450 and fully tailored systems usually fall into the range 1,250 -- 1,450.
    Ex. There are a number of microfilming centres in the country including two commercially operated microfilming services.
    Ex. The market oriented economy is changing the role of information and business information services.
    Ex. The author points out dangers inherent in the fact that on-line data bases are privately owned and profit-oriented.
    Ex. Software vendors provide manuals for the ' out of the box' programs they sell.
    Ex. Examples of determined efforts to erase the intellectual boundaries between the profit-generating models of business and the intellectual pursuits of the academic community are considered.
    ----
    * actividad comercial = commercial activity.
    * anuncio comercial = commercial.
    * aplicación comercial = commercial application, business application.
    * aplicaciones comerciales = commercial software.
    * argumento comercial = business case.
    * asequible en establecimiento comercial = over the counter.
    * aviación comercial = commercial aviation.
    * bajo comercial = commercial premise.
    * banco comercial = business bank.
    * barrera comercial = trade barrier.
    * carta comercial = business letter.
    * casa comercial = house.
    * caso comercial = business case.
    * catálogo comercial de compra por correo = mail order catalogue.
    * centro comercial = shopping centre, shopping precinct, mall of shops, plaza.
    * comercial 7 papel comercial = commercial paper.
    * compañía comercial = business firm.
    * correspondencia comercial = business correspondence.
    * déficit comercial = trade deficit.
    * déficit de la balanza comercial = trade deficit.
    * de gran éxito comercial = high selling.
    * demanda comercial = market demand, commercial demand.
    * de modo comercial = on a commercial basis.
    * de un gran éxito comercial = best selling [bestselling/best-selling], top-selling.
    * de uso comercial = commercially-owned.
    * director comercial = chief commercial officer.
    * directorio comercial = trade directory, traders' list, traders' catalogue.
    * directorio comercial por calles = street directory.
    * distrito comercial = business district.
    * diversificación comercial = business diversification.
    * edificio comercial = commercial building.
    * editor comercial = commercial publisher.
    * editorial comercial = publishing firm, publishing press.
    * emporio comercial = emporium [emporia, -pl.].
    * empresa comercial = business firm.
    * estafa comercial = business scam.
    * estrategia comercial = business plan, market strategy.
    * éxito comercial = commercial success, financial success.
    * firma comercial = commercial firm, firm, commercial enterprise, business firm.
    * galería comercial = shopping arcade, walking arcade.
    * horario comercial = business hours.
    * industria de las exposiciones comerciales = trade show industry.
    * inglés "comercial" = pidgin English.
    * licencia comercial = trading licence.
    * mantener relaciones comerciales = do + business.
    * marca comercial = brand name, servicemark, trade name.
    * mundo comercial, el = commercial world, the.
    * nación comercial = trading nation.
    * no comercial = non-profit making, non-commercial [noncommercial].
    * novedad comercial = industry update.
    * para uso comercial = commercially-owned.
    * parque comercial = business estate.
    * poco comercial = uncommercial.
    * polígono comercial = business estate.
    * presentación comercial = technical presentation.
    * producto comercial = retail product.
    * programa informático comercial = commercial application, commercial software.
    * programas comerciales = commercial software.
    * propuesta comercial = business proposition.
    * proyecto comercial = marketing project.
    * razonamiento comercial = business case.
    * relaciones comerciales = business dealings.
    * rentabilidad comercial = business profitability.
    * representante comercial = business traveller.
    * riesgo comercial = business risk.
    * secreto comercial = competitive information.
    * sector comercial, el = profit-oriented sector, the, profit sector, the, commercial sector, the, for-profit sector, the.
    * sector no comercial, el = not-for-profit sector, the, non-profit sector, the.
    * servicio comercial = commercial service.
    * sistema comercial = market system, commercial system.
    * situado en la calle comercial = shop-front [shopfront] .
    * socio comercial = business associate.
    * software comercial = commercial software.
    * valor comercial = commercial paper.
    * vehículo comercial = commercial vehicle.
    * viajante comercial = business traveller.
    * visión comercial = business acumen.
    * vuelo comercial = commercial flight.
    * zona comercial = business district, shopping area, shopping district.
    * * *
    I
    a) <zona/operación/carta> business (before n)

    nuestra división comercial — our sales o marketing department; galería, centro

    b) <película/arte> commercial
    II
    1) (AmL) commercial, advert (BrE)
    2) (CS) (Educ) business school
    III
    femenino o masculino ( tienda)
    * * *
    = commercial, commercially available, entrepreneurial, fee-based, marketing, priceable, for-profit, consumer-like, business-like, business-related, market-orientated [market orientated], profit-making, profit-related, readily available, trade-oriented, profit-orientated, marketable, business, off-the-shelf, commercially operated, market-oriented [market oriented], profit-oriented, out of the box, profit-generating.

    Ex: It is these features which have led co-operative members to select these systems rather than those of the commercial software vendor.

    Ex: Computerized information-retrieval systems are also very prominent in commercially available online search systems and applications.
    Ex: It was noteworthy that nearly all SLIS were maintaining their IT materials as much, if not more, from earnings from entrepreneurial activity than out of institutional allocation.
    Ex: The imposition of fee-based services may radically curtail the breadth of resources available to library users where historically information has been offered freely.
    Ex: Business International Inc. is another US service covering economic and marketing activities in over seventy countries.
    Ex: Neither are the latter group, in the course of their professional activities, likely to feel that the treatment of information as a priceable commodity compromises a principle fundamental to their professional ethic.
    Ex: The friction in this industry between private, for-profit services and not-for-profit learned societies or government bodies is deep-seated.
    Ex: I tried to say at the very outset of my remarks that there probably has not been sufficient consumer-like and assertive leverage exerted upon our chief suppliers.
    Ex: It was generally felt that US libraries are organised on more business-like lines than those in the Netherlands.
    Ex: Twinning of libraries in different countries can bring benefits in terms of joint projects, student exchanges, and other buisness-related affairs.
    Ex: In the middle range of authorship there is, then, quite a wide band of writing stretching from the scholarly to the market-orientated = En el nivel medio de autoría existe, pues, a una gran gama de producciones escritas que van desde lo científico a lo comercial.
    Ex: Many types of budgets are not really applicable to libraries, since libraries are not primarily profit-making institutions.
    Ex: However these distinctions are not always clear cut, the public sector may pursue profit-related goals and the private sector may adopt other goals besides profit (improving work environments, quality of life).
    Ex: Librarians generally adopt the common strategy of simply using readily available sources of information.
    Ex: Trade-oriented scholarly presses also predict more titles, smaller press runs and higher prices.
    Ex: Information producers and sellers are profit-orientated.
    Ex: Central to this is the belief that information is a marketable commodity.
    Ex: A major concern of the journal will be the business, economic, legal, societal and technological relationships between information technology and information resource management.
    Ex: A standard off-the-shelf version costs 450 and fully tailored systems usually fall into the range 1,250 -- 1,450.
    Ex: There are a number of microfilming centres in the country including two commercially operated microfilming services.
    Ex: The market oriented economy is changing the role of information and business information services.
    Ex: The author points out dangers inherent in the fact that on-line data bases are privately owned and profit-oriented.
    Ex: Software vendors provide manuals for the ' out of the box' programs they sell.
    Ex: Examples of determined efforts to erase the intellectual boundaries between the profit-generating models of business and the intellectual pursuits of the academic community are considered.
    * actividad comercial = commercial activity.
    * anuncio comercial = commercial.
    * aplicación comercial = commercial application, business application.
    * aplicaciones comerciales = commercial software.
    * argumento comercial = business case.
    * asequible en establecimiento comercial = over the counter.
    * aviación comercial = commercial aviation.
    * bajo comercial = commercial premise.
    * banco comercial = business bank.
    * barrera comercial = trade barrier.
    * carta comercial = business letter.
    * casa comercial = house.
    * caso comercial = business case.
    * catálogo comercial de compra por correo = mail order catalogue.
    * centro comercial = shopping centre, shopping precinct, mall of shops, plaza.
    * comercial 7 papel comercial = commercial paper.
    * compañía comercial = business firm.
    * correspondencia comercial = business correspondence.
    * déficit comercial = trade deficit.
    * déficit de la balanza comercial = trade deficit.
    * de gran éxito comercial = high selling.
    * demanda comercial = market demand, commercial demand.
    * de modo comercial = on a commercial basis.
    * de un gran éxito comercial = best selling [bestselling/best-selling], top-selling.
    * de uso comercial = commercially-owned.
    * director comercial = chief commercial officer.
    * directorio comercial = trade directory, traders' list, traders' catalogue.
    * directorio comercial por calles = street directory.
    * distrito comercial = business district.
    * diversificación comercial = business diversification.
    * edificio comercial = commercial building.
    * editor comercial = commercial publisher.
    * editorial comercial = publishing firm, publishing press.
    * emporio comercial = emporium [emporia, -pl.].
    * empresa comercial = business firm.
    * estafa comercial = business scam.
    * estrategia comercial = business plan, market strategy.
    * éxito comercial = commercial success, financial success.
    * firma comercial = commercial firm, firm, commercial enterprise, business firm.
    * galería comercial = shopping arcade, walking arcade.
    * horario comercial = business hours.
    * industria de las exposiciones comerciales = trade show industry.
    * inglés "comercial" = pidgin English.
    * licencia comercial = trading licence.
    * mantener relaciones comerciales = do + business.
    * marca comercial = brand name, servicemark, trade name.
    * mundo comercial, el = commercial world, the.
    * nación comercial = trading nation.
    * no comercial = non-profit making, non-commercial [noncommercial].
    * novedad comercial = industry update.
    * para uso comercial = commercially-owned.
    * parque comercial = business estate.
    * poco comercial = uncommercial.
    * polígono comercial = business estate.
    * presentación comercial = technical presentation.
    * producto comercial = retail product.
    * programa informático comercial = commercial application, commercial software.
    * programas comerciales = commercial software.
    * propuesta comercial = business proposition.
    * proyecto comercial = marketing project.
    * razonamiento comercial = business case.
    * relaciones comerciales = business dealings.
    * rentabilidad comercial = business profitability.
    * representante comercial = business traveller.
    * riesgo comercial = business risk.
    * secreto comercial = competitive information.
    * sector comercial, el = profit-oriented sector, the, profit sector, the, commercial sector, the, for-profit sector, the.
    * sector no comercial, el = not-for-profit sector, the, non-profit sector, the.
    * servicio comercial = commercial service.
    * sistema comercial = market system, commercial system.
    * situado en la calle comercial = shop-front [shopfront].
    * socio comercial = business associate.
    * software comercial = commercial software.
    * valor comercial = commercial paper.
    * vehículo comercial = commercial vehicle.
    * viajante comercial = business traveller.
    * visión comercial = business acumen.
    * vuelo comercial = commercial flight.
    * zona comercial = business district, shopping area, shopping district.

    * * *
    1 ‹distrito/operación› business ( before n)
    una importante firma comercial an important company
    el desequilibrio comercial entre los dos países the trade imbalance between the two countries
    un emporio comercial fenicio a Phoenician trading post
    algunos critican su agresividad comercial some people criticize their aggressive approach to business
    el déficit comercial the trade deficit
    una carta comercial a business letter
    nuevas iniciativas comerciales new business initiatives
    nuestra división comercial our sales o marketing department
    el derribo de un avión comercial the shooting down of a civil aircraft
    2 ‹película/arte› commercial
    ( AmL)
    commercial, advert ( BrE)
    or
    A
    (tienda): [ S ] Comercial Hernández Hernandez's Stores
    B (CS) ( Educ) business school
    * * *

     

    comercial adjetivo
    a) ‹zona/operación/carta› business ( before n);


    el déficit comercial the trade deficit;
    See Also→ galería, centro
    b) ‹película/arte› commercial

    ■ sustantivo masculino

    b) (CS) (Educ) business school

    comercial adjetivo commercial
    ' comercial' also found in these entries:
    Spanish:
    balanza
    - centro
    - depresión
    - erotizar
    - galería
    - propaganda
    - recibo
    - Sres.
    - feria
    - gerente
    - pasaje
    - relación
    - señalización
    - señalizar
    - zona
    English:
    accessible
    - arcade
    - brand name
    - business
    - commercial
    - commercialize
    - delay
    - delegation
    - head-hunt
    - mall
    - merchant bank
    - moneymaker
    - profit margin
    - rep
    - run across
    - sales brochure
    - sales promotion
    - sales rep
    - selling point
    - shopping centre
    - trade agreement
    - trade deficit
    - trade embargo
    - trade gap
    - trade route
    - tradename
    - trading partner
    - trading results
    - unbusinesslike
    - break
    - cash
    - fair
    - for
    - mix
    - opening
    - plaza
    - precinct
    - representative
    - shopping
    - trade
    - trading
    * * *
    ♦ adj
    1. [de empresas] commercial;
    [embargo, déficit, disputa] trade;
    relaciones comerciales trade relations;
    aviación comercial civil aviation;
    política comercial trade policy;
    gestión comercial business management
    2. [que se vende bien] commercial;
    una película muy comercial a very commercial film
    ♦ nmf
    [vendedor, representante] sales rep
    ♦ nm
    Am commercial, Br advert
    * * *
    I adj commercial; de negocios business atr ;
    el déficit comercial the trade deficit
    II m/f representative
    III m L.Am. ( anuncio) commercial
    * * *
    comercial adj & nm
    : commercial
    * * *
    comercial1 adj commercial
    comercial2 n salesman [pl. salesmen] / saleswoman [pl. saleswomen]

    Spanish-English dictionary > comercial

  • 3 adquirir importancia

    (v.) = assume + importance, attain + importance, come up, take on + added weight, gain + significance, move up + the agenda, gain + importance, gain in + importance
    Ex. A topic such as metal fatigue assumed a new importance in the 1950s as the unexpected cause of at least two major disasters.
    Ex. However, it doesn't take very long before the supporting machine file attains greater importance than the manual catalog.
    Ex. Do you feel that we should stay with our old number-crunching, inefficient system or switch to voice transmission, which seems to be coming up fairly fast?.
    Ex. This basic principle of marketing takes on added weight when applied to US Federal information programmes in the light of their instrumental value = Este principio básico del marketing cobrar importancia cuando se aplica a los programas de información federal americanos a la vista de su valor instrumental.
    Ex. It was not until the 16th century that falconry and stag hunting gained the significance that it retained until 1789.
    Ex. Concerns about trafficking in arms has moved rapidly up the international agenda.
    Ex. The effective use of library resources is critical to the success of international students, a group which is gaining importance in US higher education.
    Ex. Since most of these Muslims are here to stay, the question of their integration is gaining in importance.
    * * *
    (v.) = assume + importance, attain + importance, come up, take on + added weight, gain + significance, move up + the agenda, gain + importance, gain in + importance

    Ex: A topic such as metal fatigue assumed a new importance in the 1950s as the unexpected cause of at least two major disasters.

    Ex: However, it doesn't take very long before the supporting machine file attains greater importance than the manual catalog.
    Ex: Do you feel that we should stay with our old number-crunching, inefficient system or switch to voice transmission, which seems to be coming up fairly fast?.
    Ex: This basic principle of marketing takes on added weight when applied to US Federal information programmes in the light of their instrumental value = Este principio básico del marketing cobrar importancia cuando se aplica a los programas de información federal americanos a la vista de su valor instrumental.
    Ex: It was not until the 16th century that falconry and stag hunting gained the significance that it retained until 1789.
    Ex: Concerns about trafficking in arms has moved rapidly up the international agenda.
    Ex: The effective use of library resources is critical to the success of international students, a group which is gaining importance in US higher education.
    Ex: Since most of these Muslims are here to stay, the question of their integration is gaining in importance.

    Spanish-English dictionary > adquirir importancia

  • 4 adquirir un valor añadido

    (n.) = take on + added weight
    Ex. This basic principle of marketing takes on added weight when applied to US Federal information programmes in the light of their instrumental value = Este principio básico del marketing cobrar importancia cuando se aplica a los programas de información federal americanos a la vista de su valor instrumental.
    * * *
    (n.) = take on + added weight

    Ex: This basic principle of marketing takes on added weight when applied to US Federal information programmes in the light of their instrumental value = Este principio básico del marketing cobrar importancia cuando se aplica a los programas de información federal americanos a la vista de su valor instrumental.

    Spanish-English dictionary > adquirir un valor añadido

  • 5 cobrar importancia

    v.
    to become important, to come in question, to come into the picture.
    * * *
    (v.) = assume + importance, take on + added weight, move up + the agenda, gain + importance, be on the agenda
    Ex. A topic such as metal fatigue assumed a new importance in the 1950s as the unexpected cause of at least two major disasters.
    Ex. This basic principle of marketing takes on added weight when applied to US Federal information programmes in the light of their instrumental value = Este principio básico del marketing cobrar importancia cuando se aplica a los programas de información federal americanos a la vista de su valor instrumental.
    Ex. Concerns about trafficking in arms has moved rapidly up the international agenda.
    Ex. The effective use of library resources is critical to the success of international students, a group which is gaining importance in US higher education.
    Ex. The prime minister said at the annual dinner that the issue was 'back on the agenda with a vengeance'.
    * * *
    (v.) = assume + importance, take on + added weight, move up + the agenda, gain + importance, be on the agenda

    Ex: A topic such as metal fatigue assumed a new importance in the 1950s as the unexpected cause of at least two major disasters.

    Ex: This basic principle of marketing takes on added weight when applied to US Federal information programmes in the light of their instrumental value = Este principio básico del marketing cobrar importancia cuando se aplica a los programas de información federal americanos a la vista de su valor instrumental.
    Ex: Concerns about trafficking in arms has moved rapidly up the international agenda.
    Ex: The effective use of library resources is critical to the success of international students, a group which is gaining importance in US higher education.
    Ex: The prime minister said at the annual dinner that the issue was 'back on the agenda with a vengeance'.

    Spanish-English dictionary > cobrar importancia

  • 6 comunidad de usuarios

    (n.) = constituency, user community
    Ex. The idea that a particular library is an institution which gives service to a defined constituency should be the guiding principle.
    Ex. Now that the true user community has been identified, an aggressive marketing programme is needed.
    * * *
    (n.) = constituency, user community

    Ex: The idea that a particular library is an institution which gives service to a defined constituency should be the guiding principle.

    Ex: Now that the true user community has been identified, an aggressive marketing programme is needed.

    Spanish-English dictionary > comunidad de usuarios

  • 7 gestión por objetivos

    Ex. The library is now run according to a marketing concept and on the principle of management by objectives (MBO).
    * * *

    Ex: The library is now run according to a marketing concept and on the principle of management by objectives (MBO).

    Spanish-English dictionary > gestión por objetivos

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